Welcome to Autobytel's Expert Source Center. Your resource to find in-depth profiles on each of our experts. Autobytel's experienced hands-on industry experts are available for interviews and can provide insight and knowledge for your next story or conference.
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VERTICAL SEARCH, SOCIAL MEDIA, SEARCH ENGINE MARKETING, ONLINE AUTOMOTIVE CONSUMER BEHAVIOR, AND LEADING CHANGE IN THE CORPORATE WORLD
» Jim Riesenbach - President and CEO
“What MyRide (intends) to do is take all the information and make it available in one place. We
think we're going to become the de facto starting point for consumers. The goal is to capture the
hearts of auto enthusiasts over the entire time they own their cars, not just at buying time.
MyRide will seek to bring them back repeatedly to find a muffler shop or a detailer or for advice
about their cars from bloggers or message boards. MyRide will have the deepest listings of new
and used cars for sale because it will scour everything from dealers' Internet listings to eBay.”
— Jim Riesenbach, USAToday
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DEALERSHIP SALES AND LEAD GENERATION AND MANAGEMENT
» Mark Garms - SVP, Dealer Operations and Strategy
“The first step [to better serving customers online] doesn’t cost anything; and that’s simply shedding
misconceptions about Internet customers...”
— Mark Garms, Dealers Edge |
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AUTOMOTIVE SERVICE AND MAINTENANCE
» Michael Rose - SVP, Lead Management and Reporting“Every 3,750 miles, it's time for an oil change. It may not look
like your oil needs to be changed, but there's a build up in the oil
of acids, formed when the car is started and driven hard. Your oil
may look okay; it's still time to change it."
— Michael Rose, “RoadKing: Car Care Tips” |
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