Who We Are
Since launching the first car-buying website in 1995, Autobytel
Inc.'s (Nasdaq: ABTL) mission has been to empower automotive
consumers with the tools and information they need to make
smart, well-informed vehicle purchasing and ownership
decisions. The company has helped millions of car shoppers
and generated billions of dollars in car sales for dealers. In
2007, the company is launching the industry's first automotive
vertical search experience.
MyRide.com
Today, the company's innovative, consumer-driven flagship
site, MyRide.com, expands the company's mission across the
automotive purchase and ownership life cycle to meet the
wide-ranging auto-related needs and interests of today's
Internet-savvy automotive community. As the first vertical
search experience for the automotive marketplace, MyRide.com
delivers relevant automotive results from a wide range of
automotive sites and blogs across the web integrated with
entertaining multi-media and user-generated content on topics
ranging from purchasing and aftermarket, to ownership and
enthusiasm.
The MyRide.com Auto Community
As part of Autobytel's ongoing mission to empower all
automotive consumers, MyRide.com's Community area gives
visitors, including car shoppers, car owners or people who
simply love cars, a unique opportunity to express their opinions
and love about anything and everything automotive. Featuring
both original editorial and user-generated content, such as
video, audio podcasts, photos, blogging and message boards,
contributors to the Community can also participate in the site
via surveys, polls, reviews and ratings.
Advanced Technologies and Services for the
Industry
By providing a convenient and comprehensive automotive
consumer experience across the purchase and ownership
lifecycle, Autobytel provides new value and touch-points for
automotive marketers. The company's advanced web-based
advertising and marketing programs help dealers and
manufacturers build relationships with customers, as well as
help them to efficiently manage and convert online business.
Thirty-four auto marketers currently use Autobytel's
innovative advertising programs to target the millions of car
shoppers that visit Autobytel websites every month. And
numerous major consumer portals, including EarthLink, AOL
and ESPN, feature Autobytel content and technology on their
automotive channels.
Dealer Programs
Through MyRide.com and Autobytel's marketing network, the
company connects dealerships with a steady, diverse stream of
exceptionally motivated, serious shoppers, while providing both
dealers and manufacturers with precision-targeted brand and
product marketing opportunities.
Autobytel supports automotive dealers with a range of
tools, programs and value-added services to help them manage
more customers, more efficiently. Autobytel member dealers
benefit from intensive field support and online sales best
practices training, as well as the company's value-added "K.I.T."
services. These include the Rapid Response
program, designed to connect dealers to online customers via
phone within seconds of a Purchase Request submission, as
well as the Email Manager program, which
automatically manages long-term email follow-up campaigns,
on behalf of the dealership, for customer leads generated
through Autobytel sites.
Autobytel's Special FinanceLeads
program provides an online bridge between consumers who
need finance options and dealers, driving incremental, efficient,
often high-margin business to dealerships nationwide. The
company's Performance Coaching program
is designed to help dealerships evolve to keep pace with a
rapidly changing automotive marketplace in which roughly 2
out of 3 of all buyers currently shop online. Based
on the best Internet sales practices of the nation's top e-
dealerships, the program has helped dealers improve their
sales closing ratios for Internet customers by up to 300
percent.
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