The eldest members of Generation Y, today’s “it” demographic, were born in the early 1970s – about the same time that the Honda Civic first arrived in the U.S. As they have grown, the Civic has grown. As they have matured, the Civic has matured. And now that they are becoming one of the dominant forces in our nation’s economy – with deep-rooted preferences for distinctive, high-tech, sophisticated goods – one of the most revolutionary redesigns of the iconic small car they grew up with is occurring for 2006, taking the Civic upscale with more advanced technology than ever and a futuristic European look.

Fun-to-drive, fuel efficient, comfortable for four full-sized adults, engineered for occupant safety, and incredibly refined, the 2006 Honda Civic should prove a segment leader – if not a segment buster.