When you’re the leader, you get used to instant recognition, and Ford is no exception. Based on the sheer volume of F-Series trucks traveling the roadways of America, the Blue Oval has enjoyed 27 years of legacy as the truck sales leader, and expects to sell more than 900,000 F-Series pickups this year. Some 360,000 of those are expected to be Super Duty models.

That’s a lot of valuable face time for a truck that has not only been redesigned, but also improved in the areas that truck lovers appreciate most – towing and hauling. The 2005 edition Super Duty has best-in-class towing capacity, industry-first optional factory-installed towing brakes, better on-road handling and prices that match 2004 models, in many cases.

The most notable feature for the newest pickup is the larger grille. Adapted from the "Mighty F-350 TONKA" concept truck, the grille features solid horizontal bars that suggest, according to Ford, a milling process from a "block of steel." Emphasis on grille design is not new in the large truck segment, as Dodge's enormous crosshair snout and Chevy's trademark horizontally-split front end have become widely-known representations of each respective vehicle. Viewers will note that these trucks stand tall, and when facing one head on the grille becomes the point of human-to-vehicle interaction. Similarly, the front center is the most prominent portion when crossing the path of a full-size truck on the road.