It comes as no surprise that small cars have never really been big in
the United States. Not just due to physical dimensions, but also
consider that aside from a few imported stand-outs, tiny, cheaply-made
econo-boxes have been the bane of the U.S. small car market for years.
Small cars don't typically provide the profit margin of a large fully
loaded truck-based SUV, so that's where manufacturers placed emphasis.
As a chicken before the egg debate: were SUVs popular because buyers
wanted them, or because they were simply the best offering from most
manufacturers?
We've heard it from everywhere. Save gas, save money, save the polar
bears, it's time my fellow consumers to downsize to a cheaper and more
fuel efficient vehicle. The good thing is downsizing won't be a penalty
for much longer. I present to you, the 2011 Chevrolet Cruze.
Developed internationally between North America, Europe, and Asia, the
Cruze is a truly global car. Already selling well in Europe and Asia,
Chevrolet's new compact car aims to prove what GM can do with a small
car when it puts its mind to it. I'm glad it has, as the disappointing
Cobalts and Cavaliers or yore are a distant memory the moment you see a
Cruze in person.
While no design revolution, the Cruze is certainly attractive. The high
belt-line, swooping front fenders, character split-grille, and 18"
wheels come together in a design that's fluid and organic while being
aggressive and practical. The tall greenhouse hints at interior space
and usability, and is admittedly one of the most tell-tale signs that
the Cruze is a traditional small car. Thankfully, this is the last time
"traditional small car" crosses your mind.
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