Saturn Gets Friendlier

Saturn – Consumer Experience: Saturn, on the heels of wrapping up a complete turnover of its vehicle lineup, has now turned its attention to the customer experience with the launch of a “ Test Drive at Home” program and a 24/7 live chat. The chat is designed to help answer questions about new Saturns, and the test drive program will require Saturn dealers to pull up to a person’s home or office with a car for evaluation. The programs attempt to provide customers with a no-pressure way to get vehicle questions answered.