The MKX has its share of minuses. The lack of third row seats could be a deal breaker to those who need the extra bench, even if only occasionally. The MKX also lacks a sport-shift for its six-speed automatic, a feature that has grown common in the marketplace and adds a sport driving and fun factor for enthusiasts. While some of MKX’s competitors are well established and into their second and third generations, this Lincoln is a new model produced by a brand that is working hard to redefine its place in America’s luxury car landscape. That brand perception could make a price that goes deep into the $40,000 range when fully loaded hard to swallow for some consumers.