Why it matters

Regardless of whether it’s a Dodge, Chevy, Ford, Toyota, or Nissan – we’re a nation of truck lovers. True, most of us would do just as well with the utility of a Kia Rio or Honda Civic, but that doesn’t change the fact that we love the image that comes with a pickup. The 2007 Chevrolet Avalanche offers the best of both worlds, with comfortable seating and interior accommodations for up to six passengers, yet offering added flexibility and the cargo hauling capability of a true long bed truck. The midgate design has been so successful that Cadillac has rebadged the Avalanche for its customers, Subaru has adapted the technology for use in the Baja, and the new Rampage concept truck is Dodge’s first foray into the extendable bed arena. Chevy is a leader in this niche, and updating the Avalanche is one way to maintain that position.