Why it matters

A pop culture icon and the luxury SUV sales leader, the Cadillac Escalade has cemented itself as one of the few gotta-have-it products built by General Motors. Young, old, rich, poor, male, female – everyone knows about the Cadillac Escalade, Drawing younger, more sophisticated customers to showrooms, the Escalade is a favorite of celebrities, musicians, professional athletes, and influential businesspeople. Add the fact that General Motors relies heavily on full-size SUV sales to generate profits, and it’s clear that this is one cash cow that Cadillac needs to be successful.