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Marketing is going to sell this car. Suzuki needs to rip a page out of the Scion playbook and get twenty-somethings in the rust belt talking about the 2007 SX4. Dealer-supported aftermarket add-ons are almost a requirement to sell to this crowd – a supercharger or turbo with a factory warranty will make the 2007 Suzuki SX4 a hit in mountainous areas where the thin atmosphere chokes your average xB. We think there’s something worth investigating here, but until we get behind the wheel to stack it up against other new entries in the class like the Dodge Caliber, Honda Fit, and Nissan Versa – we’re not sure if Suzuki’s got a breakout star here or another of its several invisible small cars. Photos by Ron Perry and courtesy of Suzuki
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About Christian Wardlaw
Christian Wardlaw joined Autobytel's Automotive Information Center (AIC) in January 2003, and current serves as Manager of Content Development for Autobytel. Previously, Christian spent eight years as Editor-in-Chief and Director of Automotive Data for Edmunds.com. A writer, editor, and automobile aficionado, Christian is a different sort of car enthusiast. His passion lies in the vehicles that people most often buy, rather than with high-performance sports cars or ultra-luxury sedans. “Given the choice to spend an hour with a Dodge Viper or a Honda Accord, I’ll choose the Accord,” he claims. Unless, of course, the driving venue is a racetrack. Christian has been a car enthusiast all of his life, uttering “car” as his first word while growing up in Detroit. A graduate of Western Michigan University, he holds a bachelor’s degree in English. His daily drivers include a 1994 Mazda Miata, a 2004 Mazdaspeed Miata, and a 2005 Nissan Murano.
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