Save the World

Save the World, Save a Gallon The success of the Prius also indicates another shift in online shopper attitude. It's not just about saving money anymore. It's about conservation. Another Autobytel survey, which queried 3,000 online researchers, found that 44 percent will shop for a smaller vehicle with greater fuel efficiency, 60 percent said they would sacrifice interior space and performance for a more fuel-efficient, and 55 percent of Democrats and Republicans said they would consider a hybrid for their next vehicle purchase.

It's not a surprise. With conflicts in the Middle East and issues of oil supply and demand commanding our attention, people are looking hard at the MPG and thinking about what they really need before deciding what to buy. And though they may end up purchasing that SUV anyway, the fact that their intent was to buy down in size and up in fuel economy indicates a potential shift in how and why people buy the cars they do.

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Click to enlarge. The Lexus 400h SUV is scheduled to go on sale in the summer of 2004.

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