Given that the Rondo is based on the new Optima, and combined with Kia's focus on safety and warranty coverage, the Rondo would seem to be a sure hit for Kia. As a small crossover, however, we're curious to see how much value that third row provides, and, indeed, whether people will actually say “Rondo” out loud. Or whether Kia will launch a Beach Boys styled "Help Me Rondo" ad camapign. Anyway, compared to the Mazda5, it's got more conventional crossover styling and what Kia claims is more interior space. If so, the future may be bright for Kia-ness in this segment.

Photos courtesy of Ron Perry, Kia Motors of North America